How we work
- 1Review your brand, goals, and audience
- 2Shape the message, style, and 12 ads
- 3Plan the rollout and Whimsy site placements
What we do
Bring your brand, message, and advertising together.
We begin with a conversation about your business, the customers you want to reach, and what the next three months need to accomplish. We audit your current logo, website, social profiles, and advertising to find what feels consistent, what causes confusion, and which strengths deserve more attention.
Together, we build practical audience profiles using your customer knowledge, common inquiries, reviews, and any available website, sales, or social results. Each profile captures a priority customer group: what they need, what prompts them to buy, what might hold them back, and where they look for information. We distinguish what the evidence shows from ideas worth testing.
Those insights shape one company message for the next 90 days: who you help, the value you offer, why people should trust you, and the action you want them to take. We develop supporting themes and examples so a Facebook post, a LinkedIn update, and a website promotion sound like the same company while giving each audience a relevant reason to respond.
Brand and style guidance
A clear identity. A consistent presentation.
Your brand guide sets the direction for how people recognize and understand your company. The visual style guide is the practical part of that guidance: the design choices your team can apply every time it creates something.
Brand guide: who you are and how you sound
- Purpose and positioning: what you stand for, who you serve, and what makes your offer different.
- Audience and promise: your priority customer profiles and the value you want them to remember.
- Logo and identity: approved logo versions, appropriate uses, and how your business name appears.
- Voice and tone: the personality of your writing and how it adapts to an announcement, an offer, or a customer question.
- Message examples: your core company statement, supporting talking points, and calls to action for this campaign.
Style guide: how your materials look
- Color choices: a primary and supporting palette, color values, and readable combinations.
- Fonts and hierarchy: typeface choices and how headings, body text, and emphasis work together.
- Logo placement: spacing, sizing, backgrounds, and examples of what to avoid.
- Images and graphics: direction for photography, cropping, illustration, and icons.
- Formatting and layout: alignment, spacing, text treatments, and examples that carry across ads, social posts, and other materials.
We review the assets you already have and agree on the direction together. If you need a new logo or additional photography, we discuss that work and its scope during planning.
Your channel mix
Know where to show up, and what to say.
We help you choose channels based on your audience, goals, budget, and the time your team can give them. For each selected channel, your plan explains its purpose, content themes, recommended formats, posting rhythm, and where to send interested people.
Plan local updates, offers, events, and customer stories. We discuss how to use your business Page, participate appropriately in relevant communities, and combine useful posts with campaign ads.
Connect your expertise to professional audiences through company updates, project examples, practical advice, and partnership stories. We help decide what belongs on your company Page and what your team could share in its own voice.
Give your products, people, and work a recognizable visual style. We discuss feed posts, Stories, and short video ideas, with captions and next steps that support the same campaign message.
Google Business Profile
For eligible local businesses, plan relevant updates, offers, and events for people finding you on Search and Maps. Keep the details consistent with your website and campaign.
Your website and email
Connect ads to a useful destination with matching offer details and a clear way to inquire or buy. Plan email topics for subscribers so they hear a consistent story and have a reason to return.
Other channels worth considering
We can discuss TikTok or YouTube for demonstrations and storytelling, plus local publications, radio, community partners, and print. We weigh audience fit and production effort before recommending where to spend your time and budget.
You leave with guidance your team can use to publish and respond on the chosen channels. We agree on any additional account management, video production, or media buying separately; paid platform and publisher ad spend is separate from this package.
What's included
Your next three months, ready to put into motion.
The $1,000 package connects the strategy, creative, and rollout in one practical handoff. We walk through the plan with you so your team knows how to use it. Leave with the confidence and materials you need to move forward successfully.
Brand audit and audience profiles
A review of your existing presence and a written summary of priority customer groups, their needs, buying questions, and the opportunities your campaign should address.
Unified message and brand guide
A core company message for the next 90 days, supporting talking points, voice and tone guidance, and visual rules for logos, colors, fonts, imagery, and formatting.
Channel plan and campaign calendar
Recommendations for your channel mix, each channel's role, and a three-month schedule connecting the ads to your offers, publishing responsibilities, and results to track.
12 custom digital ads
Twelve coordinated ad designs, reviewed with you and delivered in the agreed formats and sizes for your campaign placements.
Whimsy website placements
All 12 ads run on the Whimsy website during the three-month campaign, with timing and links coordinated around your plan.
Walkthrough and email support
A practical walkthrough of the guides, calendar, and ad files, plus follow-up email support for questions as you use them.