Sisters Smoothies Feature
A family business introduction and a coordinated set of five signature-drink ads for Sisters Smoothies at Jackson Crossing.
The project
Five sisters. Five drinks. One recognizable campaign.
Sisters Smoothies grew from smoothies at school events to a food truck and a place at Jackson Crossing. Whimsy introduced the five young entrepreneurs and their family's role in building the business, then brought the menu into a colorful series of product ads.
Each signature smoothie carries a sister's name. That gives the campaign a natural connection between the products on offer and the people behind them.
- Business storytelling
- Product advertising
- Campaign design
The business story
Show the journey behind the counter.
The introductory feature celebrated the sisters' progression from school events to their own business in the mall. It recognized their parents' support and invited local customers to encourage young entrepreneurs in their community.
That background gives a product promotion a more personal starting point. Customers can learn who makes the drinks as well as what they can order.
The signature menu
Make each flavor easy to recognize.
The five ads share a layout, logo placement, and order prompt while changing the fruit, color, and drink name. Strawberry pinks, mango yellows, and darker berry tones give the individual recipes their own character.
The connected format allows each drink to stand alone in a feed while still looking like part of Sisters Smoothies. Seen together, the series presents a range of choices without losing the family identity at the center of the campaign.
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