Welcome Home Organization
A shared rebranding, website, and marketing project through Leadership Jackson, supported by community promotion and local partnerships.
The project
A clearer identity for a community mission.
The Welcome Home Organization works with communities in Jackson and Albion through youth initiatives, urban agriculture, and transitional support. Explaining that range of work means helping people understand both the larger mission and the practical ways they can take part.
Through Leadership Jackson with the Jackson County Chamber of Commerce, Whimsy's Kay Pickett worked alongside a team supporting WHO. The project brought together a full rebrand, website updates, and a complete marketing package, with the team's work celebrated in April 2026.
The creative work
One mission, carried across the work.
The rebrand, website updates, and marketing package were parts of the same team project. Together, they addressed how WHO presents itself, explains its work, and introduces its mission to people who may want to get involved.
Each part serves a different purpose: an identity people can recognize, a website where they can learn more, and materials that support outreach. Connecting those pieces gives an organization a more consistent starting point for conversations with its community.
- Rebranding
- Website updates
- Marketing materials
Listening and planning
Start with the people behind the mission.
The relationship included meeting WHO's board through Leadership Jackson in November 2025. That evening at Bella Notte brought the project team into the same room as the people guiding the organization and its community work.
Those connections matter to a creative project. Before deciding how to present an organization, there is value in learning from the people who know its work, its partnerships, and the community it serves.
Community promotion
Make getting involved feel possible.
Whimsy's September coverage introduced WHO through a practical project: volunteers painting tires for a new sensory playground. Photographs showed the preparation and colorful materials, while the accompanying post invited local people to join the next workday.
It gave the mission a concrete example. Someone seeing the post could understand what was happening, why it mattered, and how showing up could contribute to a shared community space.
Local partnerships
Warm coats for local families.
In December, Whimsy helped connect Jackson Crossing, Dawn and Travis Parker, WHO, and Lakeland Cabaret. The mall hosted the Parkers' coat drive, and the collected coats went to WHO's Whoville event, with music provided by Lakeland Cabaret's DJ.
The partners brought different things to the effort: a collection location, donated coats, an event that could put them into the community, and entertainment for the gathering. Whimsy's role was to help those contributions come together and share the story of the collaboration.
The value
Give good work a clearer way to reach people.
For WHO, the team project combined its public identity, website, and marketing materials in support of one mission. The surrounding community work gave that mission specific stories to tell, from a playground taking shape to a coat drive reaching its destination.
For neighbors and potential partners, those stories make participation easier to picture. They show the people involved, the work underway, and the different ways a local business or individual can contribute.
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